One of the main elements of the Tidal brand name is the geometric pattern shown above. This design was invented under the guidance of the technology firm Aspiro. It still looks the same as it did in 2014: simple black lettering with a diamond pattern. But this did not affect the logo in any way. In 2017, telecommunications company Sprint acquired a third of Tidal. Also, the rapper has partnered with MQA to produce high-quality HiFi recordings. He just slightly expanded the service’s functionality: he added the ability to pay for music downloads and purchase CDs. Jay-Z achieved all this without changing the brand identity. It started providing the music streaming service under the Tidal brand in 2014, and in 2021, it transferred the controlling stake to the American conglomerate Block, Inc. Its developer is the Norwegian company Aspiro. It provides access to a vast amount of content and promises high-quality sound. Tidal is a paid streaming service for playing audio files, such as podcasts, tracks, concert recordings, and music videos. Under his management, the multimedia service took third place in the ranking of the largest streaming broadcasters. After a profitable acquisition, the musician focused not on the outside of the business but the inside. For the same purpose, he bought Aspiro and its Tidal brand. The producer and rapper from New York have led many projects aimed at gaining fame and profit. Shawn Corey Carter, known under the pseudonym Jay-Z, became the main head of the Internet service. She was known in Europe and North America. She was popular far beyond the borders of Norway, her geographical homeland. The new owner decided not to redesign and left everything because, by that time, the music service had already gained worldwide fame.

Such a global shift, oddly enough, did not reflect at all on the Tidal logo. The online service appeared in the second half of 2014, and at the beginning of 2015, Project Panther Bidco Ltd., along with its parent company Aspiro, took over.

Black tidal logo png